A lawsuit filed in Cook County, Illinois Circuit Court against popular beverage LaCroix alleges the sparkling water advertised as “all natural” includes a dangerous ingredient used in cockroach insecticide (linalool) as well as other harmful artificial ingredients that are “non-natural and synthetic compounds.”
“Thousands of consumers purchase Defendant’s water under the mistaken belief that it conforms with the representations made by Defendant on LaCroix’s packaging and advertisements, i.e., it is ‘all natural’ and/or ‘100% natural.’”
The suit claims that LaCroix’s sparkling water contains “ethyl butanoate, limonene, linalool and linalool propionate.”
The law firm Beaumont Costales filed the suit on behalf of Lenora Rice, CBS Philadelphiareported. The lawsuit claims that testing revealed synthetic ingredients. LaCroix denies the allegations.
“LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic,” the lawsuit obtained by CBS states. “These chemicals include limonene, which can cause kidney toxicity and tumors; linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.”
The lawsuit further claims that LaCroix producers were aware of the alleged unnatural ingredients, yet did nothing.
National Beverage Corp, the parent company for LaCroix sparkling water, denied all the allegations, stating all essences in LaCroix sparkling waters are “100 percent natural.”
“The United States Food and Drug Administration (FDA) considers ‘natural’ on a food label to be truthful and non-misleading when ‘nothing artificial or synthetic (including all color additives regardless of source) has been included in, or has been added,’” the company said in a statementearlier this week.
The lawsuit does not illustrate how the product was tested and found the presence of these chemicals.