The scent of baked goods wafts towards you as the supermarket doors glide open. Your stomach rumbles and your mouth waters at the sight and smell of so much food.
Approximately 40,000 products are available in an average North American supermarket. Despite your best intentions, you succumb to the deals and offers that you don’t really need. Hey, why not get two bags of chips for the price of one? Before you know it, your shopping cart is full and that chocolate bar you grabbed at the checkout is in your mouth.
One bar won’t hurt, right?
If this sounds familiar, you’re not alone. It is now widely accepted that we are living in a food environment that does not value health. This “obesogenic environment” does not provide a set of rules to ensure easy and equitable access to healthy, affordable food. And evidence is mounting that some foods, particularly those high in fat, salt and sugar, are not easy to resist.
Food addiction actually shares common brain activity with alcohol addiction. And these high-fat, high-sugar foods also tend to be cheap and readily available, and strongly linked with chronic disease.